Hotwheelsify your ride with these custom wheels
Last week, Mattel's shitty pre-order and artificial scarcity system had me miss out on Hot Wheels' incredible Back to the Future 40th anniversary set, so the last thing I wanna do is be writing about them... but alas, how do I resist this?
Thankfully, these are merely a tribute to a 'pre-late-stage-capitalism' era of Hot Wheels, and when I saw "#fucklinkedin" in their Insta bio, I knew I'd found some Good People.
What we're gawking at here is a set of wheels by Concept Car Studio, dubbed UHOT – named and designed in tribute to the tiny plastic wheels that propped up the Hot Wheels Ultra Hots series back in 2006. And then every year since 2022.
They're not Hot Wheels' best quality wheels, but they do have a 'modern icon' look, and Concept Car Studio was clearly in agreement with that position when it revealed these things in June.
Since then, they've been rendered under a Barbie Pink Ford Maverick, and to perhaps more the taste of this audience, an EK Civic. 👇
TheDrive.com has the full story on these (and thanks to my mate Matt for sharing the link).
The plan is to offer the UHOTs in sizes as small as 14 inches (good), and as big as 28 inches (each to their own), with lug patterns in the 4x to 8x neighbourhoods, and colours ranging from fluoro pink and green and orange to hydrochrome and paint-to-sample.
Creator Brent Lawson told The Drive that his drive comes from wanting to remind enthusiasts of the creative things that can be done by small-scale workshops, rather than going direct to the big name catalogues.
"It’s great that brands like HRE, Giovanna and Rays are still around, but there has to be a brand that hasn’t scaled and is just here to make cool custom wheels that remind people of who they are."
Hear, hear!
Price?
Dude really meant small scale.
He's making these to order, and pricing is strictly on a per-quote basis. They'll also take six to eight weeks, plus shipping time and costs.
That The Drive story is worth reading, btw. It goes into quite a bit more detail about Lawson's wider business in custom car tricks, and it's pretty interesting.
For example... "The market has been dictated by affluent car people who don’t really have taste." The thoughts wrapping that quote are frankly pretty refreshing!
Mike Stevens
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